The Influences of Credit Risk Management Mechanisms on Internet Shopping Intention of Taiwan Consumers: Evidence from Yahoo! Auctions Taiwan
碩士 === 南台科技大學 === 工業管理研究所 === 100 === The main objective of this study is to examine the influence of credit risk management mechanisms, such as seller authentication, credit rating, escrow service, and appeal mechanism, on Internet shopping intention of Taiwan consumers. Secondly, to examine the in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34156868710579055524 |