| Summary: | 碩士 === 樹德科技大學 === 經營管理研究所 === 100 === In rescent years, IPTV become a new media because of the development of communication technology and network. The traditional one-way transmission mode had gradually changed. Audiences are no longer in a passive way to receive their needs now, otherwise, they take initative choose their own needs. In terms of hardware is no longer limited to TV, audiences can use cellphone or computer device over the network to watch the program. On the software side is no longer limited by time, audience can watch the programs at any time and any place.
Taiwan will be closed the TVB analog signal into the wireless digital TV era from July 1, 2012. Audiences will be able to enjoy the high quality and high sound quality program. This study is to explore the motivation and satisfaction by audiences.
The object of this study is who use computer to watch IPTV. The methods of this study are use descriptive statistics, one way ANOVA, independent samples T test and F test to analysis data. The research’s result: different audiences have some impact of viewing motivation, different audiences have no effect on viewing satisfaction, audiences’s lifestyle have different impact of viewing motivation and satisfaction, and viewing motivation and satisfaction have some affect.
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