Exploring the factoring influencing user''s intention to pay for online e-book stores based on perceived value theory

• Main Authors: Yu-Chih Chou, 周育至
• Other Authors: 方志強
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/52764676259696395784

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 100 === Cloud technology has overturned our network operating. It is an extension of a concept, not a huge complexity science.We will be able to do general works everywhere in the future through the combination of computers and networks far and wide services. Internet bookstores directly apply the so-called Cloud technology and provide a series of services such as online reading books services, electronic magazines services and meet the fun of reading online. Internet bookstores use the concept of cloud computing, and the concept, "Software as a service", is also consequential.There are many options of cloud systems available to users, but few studies of exploring the factoring influencing user''s intention to pay for online e-book stores. Therefore, this study proposes a theory based on perceived value, plus the cost and perceived value of cognitive and other factors posed by the research model,and invited the 252 students in the case of the company MagV online network for online reading of trial, and finally collected 252 effective questionnaires, survey data of this study will be analyzed by PLS software programs, The results show that perceptual content, context perception, perceptual and cognitive costs affect the structure of user awareness of the value of using online reading, and then exploring the factoring influencing user''s intention to pay for online e-book stores. Finally, the results of this study and discussion can be read online supply future development of the reference.