A study on the Bank Card Payment Services in Term of Customer’s Convenience in Vietnam.

• Main Authors: Huynh Thi Thu Hanh, 黃氏秋杏
• Other Authors: 王昭雄
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/69935132482391286810

碩士 === 樹德科技大學 === 金融與風險管理系碩士班 === 100 === Nowadays, bank card payment service is not only important but also necessary for developing countries. This study has focused bank card payment service in term of customer''s convenience in Viet Nam by new and model products services. Bank card payment service is more develop more in the Viet Nam country and world. This study focuses on what factors effecting customer’s willing to buy service. A research framework which based on the DeLone and McLean Information System Success (D&;M IS) model for evaluating product characteristic, degree of involvement, brand image and perceived value was developed to identify the factors can affect the customer intention to buy. A diverse sample from people who used to buy Bank card service in Ho Chi Minh City was used to test the model. Statistical Package is Social Science version 15.0 (SPSS) to do the factor analysis to fit questionnaire with the content and range of the research. The findings from respondent data show that customers’ involvement has direct positive affect on perceived value. Evidences also show that service quality deeply involved in process of revenue decision making, the company needs to focus on brand built strategy to attract more customers to get profit bring customer convenience.