A Study on the Riverside Bicycle Path Users' Participation Patterns, Perception of Service Quality and Satisfaction

• Main Authors: Chung-Yue Liang, 梁忠岳
• Other Authors: Chen,Sz-Reng
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/75483264942626568930

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 100 === But speaking of the sightseeing leisure industry related research, particularly the male department emphatically the management achievements as well as the marketing strategy's related research, actually few has aims at tourist's participation state, the service quality, the degree of satisfaction to make the synthesis discussion specially for the construction surface, entrusts the research makes the opinion poll, after report drawing a charge, namely to put aside at most, have never realized proportion of the tourist degree of satisfaction influence revisit is quite high, also has hit the score to the government administration, made a big noise the temporary Dunhua bike path until now still for the interpellation focal point, but the government administration emphasized the consistency, some administration did not ask for happily as far as possible do not bump, but the short-term looked improves on perfection to the achievement project, was just like TaibeiIn the dike outside the dike bike path is so, certainly the former not, if the latter has the inborn superiority to be possible to attract many tourists to participation, and has the dominoes effect. Therefore this research's main purpose, namely the hope can take participate in the state, the service quality, the degree of satisfaction and so on construction surface as the main construction, and penetrates tourist's angle, lets the male department when serves the tourist understand the tourist attribute, if has time the service mistake how to carry on the recovery and so on unnecessary measure, and the degree of satisfaction takes the promotion, the public opinion surges upward especially now, especially the north market is also the lead goat role, the neighbor the new north market makes haste to catch up cannot belittle, when does the tourist complain without enough time, why the Taibei bike path tourist participated in the state? Takes seriously service quality why? The degree of satisfaction is also what kind of? After this research is the hope completes, can become each male department to refer to profiting by observing others. This research, picks statistical method analyses and so on narrative statistics, factor analysis, letter analysis, single factor variance analysis, multiple regression analysis. T-check,ANOVA ,After the analysis result, may attain the following conclusion: First, participation pattern effect service quality, participation pattern effect satisfaction , service quality effect satisfaction in Bike path. Second, The transportation transports has the special-purpose road to be possible to attract the passenger to use much, but must in view of the target client design set of best flows, planned meticulously in anticipation like holds the public hearing, the government do not save the yamen bureaucrat point of view, must learn from experienced people to the folk enterprise, if the traffic lane and is related facility construction cost Gao Que not to see the high service quality, on buckle government prestige.In the hope bike path dike the part can the dynasty security begin, to attract below the high school the student to participation accepts the service, must establish other vehicles to give precedence out of courtesy the idea, especially instills into the bicycle user to equate important pedestrian. Third, Outside the dike the bike path tourist most takes water affinity of activity joint generatrix the river bank, suitable appraises the plan again, but the landscape part must strengthen the maintenance to renew again, condenses the tourist confidence, the degree of satisfaction nature promotion. The above conclusion may provide the male department to improve the facility and the service reference, enhances the tourist to impression of its service.