Investigating Taiwanese Scientific Information-seeking Behaviors

• Main Authors: Bo-Ji Huang, 黃柏璣
• Other Authors: Mei-Ying Tsai
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/60740033725842603196

碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 100 === Television is the most popular media offering a lot of information, but people still searching scientific questions and issues on website. Different demographic characteristics such as their living environment will affect the habits of using media when seeking information to solve scientific problems. In scientific communications perspective, the study is to analyze the respondents of different demographic variables one-way ANOVA through the indicators of the "Qualitative research of Media science communication Information" and the different of “scientific literacy. The studying dates were benefited by Dr. Tsai Mei-Ying of Shih Hsin University who analyzed the popular science with the secondary dates was subsidized by the plan of the Science Communication Enterprise overall program and the Co-ordination Center under the National Science Council in 2011. Study on indicators of “Media information science communication program definition qualitative research”. The result of the study showed that the higher "scientific literacy", the respondents had the more satisfaction with the viewing quality of scientific information. In Taiwan media related to the dissemination of scientific information and program quality satisfaction of considerable relevance, also the higher positivity of accessing the scientific information and self-awareness of scientific degree they had. The characters of higher scientific literacy tend to having “higher income” and “higher education”. Such of two groups are leading them accessing more different media.