An Explorative Study on Benefit Evaluation of Communication Campaigns of Corporate Social Responsibility
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === The thought of "sustainable development" has become a trend that whole countries pursued, and corporations gradually understood the importance of being a "corporate citizenship". Therefore, in recent years, the concept of "corpor...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34493714536677650514 |