A Study on Developing Interactive Service Platform for Connected TV with Digital Convergence

• Main Authors: Keng-wei Hsu, 許耕偉
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/93532670365066042463

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 100 === Along with network television towards the development of digital set-top box function of the intelligence, the development of interactive content services, set-top boxes, provided to enhance consumers' television viewing experience, the equipment industry and operators also want the series at home equipment, so as to create more consumer use, and TV Internet field can be regarded as a new blue ocean of the manufacturers profit. Therefore, this thesis uses a qualitative research, theory and technology from network television cut by the depth interviews and content analysis to establish the technical specifications for network television interactive services platform architecture and development, to the terminal device playback mechanism. This thesis also through expert interviews, analysis, application of new media services on network television business model. The conclusions are as follows: 1.Network television interactive services platform technology can be used HTML5-Based TV standard screen display and user interface technology development, way of communicating with the terminal device via the HTTP network protocol as a carrier to deliver a variety of messages. 2.Business model, network TV operators can use the content services fees, advertising charges, mode of service delivery and online shopping, use of diversification at the same time, interact with multi-pipeline mode of operation, to increase the profitability of the company . 3.On the other hand, network TV operators to provide services from user charges, the content of the service monthly fee, pay-per-service, free industry from the way of advertising fees or the vendors get the benefit.