| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 100 === Taiwan possess a highly developed computer industry, the market contains a high variety of products. To understand the needs of the consumers and be able to stand out from the competitors, to obtain their requirements and analysis the data is a must. Only through this process can a successful strategy to attract the demand be elaborated.
When looking deeper into some successful examples, we realize that the marketing activities will create various results and effects. The key leading the companies to victory here is then to find out the right marketing model for the right product at the right time in the right environment.
This thesis aims to provide the main successful factor of marketing activities, through the process of gathering results of a wide diversity of marketing models, interview with experts of the domain, and by Analytic Hierarchy Process. In which we can summarize the main influential successful factors to be used by enterprises to obtain the most profitable sell out result and margin.
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