Development and Application of the Evaluation Model for Integrated Marketing Communications Services-A Case Study about Newspaper Groups in Taiwan
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === Integrated marketing communications (IMC) has become more and more popular around the world in the recent years. Many enterprises, media, and PR companies are very interested in it and some of them have already implemented it in practice. Currently, most st...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93507652201373887984 |