A Study of EMS Purchaser's crisis sense and management: The case of Maintek computer

• Main Authors: Hui-Ju Lee, 李惠茹
• Other Authors: Hsiang-Wen Hsiao
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/43546113556478415854

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === In 2011 , there were numerous natural disasters which were among the most terrible since this century causing great casualties and economy to plummet around the world, such as earthquake 311 in Japan and the flood in Thailand. Not only did it hit hard locally, but its aftermath also affected all aspects of politics and local economy. Looking into all of the causes, a lot of it was inevitably man-made, in addition to those sudden natural disasters. If we could enhance the level of sense of crisis by activating crisis management plan properly and having a follow-up laid out, the risk of loss shall be reduced and even avoided before it happens. These disasters were exactly a warning from Mother nature to mankind. The economic productivity in the electronics industry is taking up 22% of Taiwan’s domestic GDP. Among those, Electronics Manufacturing Services (EMS) is taking the lead. Because of this industrial characteristic, its supply chain is closely connected and controlled by raw materials due to limited profit. Therefore, creating a proper supply chain to cope with the needs internally and externally is key to successful electronics industry. Purchasing is playing one of the important parts in the supply chain. Since purchasing is crucial in EMS, it would help the industry to sustain and live long if every level of employees, from the front line, logistics, executive, and then to the leader, develops an understanding about sense of crisis. This study is to investigate on the EMS purchasers’ ability to act upon crisis when it arises. By doing so, we can further analyze if purchasers have sense of crisis and how they deal with it. Also, we can come up with a crisis management plan for the EMS purchasers to implement and a reference for the industry. Besides, educational trainings will be provided for new employees to increase the level of sense of crisis within the organization. In order for Taiwan’s EMS to be improved and more competitive, I expect this study to be provided for practitioners as a reference.Research goals:1. To understand purchasers’ sense of crisis in the electronics industry; 2. To analyze how sense of crisis affects ways to deal with crises; 3. How to develop a proper sense of crisis and act upon it effectively.