A Study of Audience Motivation and Satisfaction of Da-Ai TV
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === Based on the data and samples drawn from Da-Ai TV, a non-profit TV company, this study aims at exploring the interrelationship between the audience’s viewing motivations, viewing behavior, sponsor behavior, and viewing satisfaction. The purpose of the above...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74897460623180474688 |