Application of integrated marketing communications strategy and benefit analysis in hospital management- A sample from medical center
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === Taiwan is heading to enhance the medical technology as well as medical management standards, therefore, medical institutes nationwide plunge pools focus on the needs of the medical environment and the importance of the spread of health care marketing. In th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30847708288479939984 |