A Study of Consumer Motives for Consumption and Consumption Choices of Boutique Brands
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === In recent years, boutique brands have become increasingly important in the lives of consumers. This study aims to analyze the factors influencing purchase and consumer motivations. They are perceived value, self-construction, and social structure. This...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25640100081080312852 |