The National Image Established of R. O. C.-Specific Actions of Strategic Communication

• Main Authors: Chen, Mengchiao, 陳夢蛟
• Other Authors: 段復初
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/2egxw6

碩士 === 國防大學政治作戰學院 === 政治研究所 === 100 === With the globalization, states all over the world have been putting more and more emphasis on their own images. Owing to the interests from the global strategies and international images, states all over the world pay much attention to their images than before. The prosperity and decline of every state nowadays are closely related to its own “National Image”. Particularly, the construction of “National Image” will definitely influence on the ”destiny” of a state, although there is less diplomatic space for us due to the international reality; nonetheless, if we capitalize the strategic communication, there will still be some stages for us in the future owing to our peaceful and democratic national image. After 9/11 attacks, the United States has utilized the strategic communication to integrate the projects, planes or actions about public diplomacy, public affairs, international communication and informational warfare and review or amend the entire national image at the very mean time; moreover, to affect the attitudes and behaviors of U.S. diplomacy furtherly. How do we, R.O.C, make the most use of the limited resources to become an irreplaceable actor of the world? How do we refer to the advantages from the mechanisms of U.S. strategic communication and actions of all instruments of national power to enlarge the space of R.O.C diplomacy? Through the analysis for the mechanisms of U.S. strategic communication and the combination of public diplomacy and the discourse of soft power, this thesis discuss how does U.S. integrate the internal departments of itself and reform the values of domestic, foreign audiences while U.S. government is facing the shift or switch of its own national image. That is to say, it there will be positive influences on the international image; furthermore, to the future development for the mechanisms of R.O.C strategic communication, there will be some correlative advises such as: First, to master or predominate the future trend concerning the national public diplomacy; next, the correct idea or concept regarding public affairs; besides, to make the most utility of the international communication and eventually, to promote the national informational warfare appropriately as well.