Analysis of Gleey Automobile acquire Volvo car

• Main Authors: Fu-sheng Jeng, 鄭富升
• Other Authors: Ping-wen Lin
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/38414937905065356045

碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === In March 2010, the Chinese local car company Geely Automobile acquisition of Volvo Car which is internationally renowned car company, shocked the world's car companies. The case is one of the largest acquisitions for China in recent years, the result of the case will affect the willingness and opportunities towards the overseas M&A in the future. The key of acquisition is how Geely integration Volvo in post-merger integration (PMI). Therefore, the study use PMI analysis analyze Geely acquisition of Volvo's situation and event study methods to explore whether Geely Automobile shareholders be profitable or not. In the event study methods, this study determined the first time of published in the newspaper (October 29, 2009)of the acquisition be event date. The results found with previous empirical studies that most acquiring company’s shareholder had negative cumulative abnormal returns(CAR), But Geely shareholder has a positive CAR in this study. In PMI analysis, the study use six standards which include vision, leadership, grown, culture, communication, and risk management to analyze. The study found that Geely Automobile has not been fully integrated with the Volvo, the main reason is cultural conflict between the two sides, leading to different cars concept. In addition, the pressure from the Swedish Government and the Association also the factor that they can not fast integration.