| Summary: | 碩士 === 東吳大學 === 企業管理學系 === 100 === In recent years, the medical environment has changed due to rapid rise of medical expenses, and, with unanticipated accumulation of overdue premiums, Taiwan's National Health Insurance policy has impacted the management of hospitals. For the purpose of survival and maintaining good performance, hospitals have no choice but to set up own-cost medical services term; meanwhile, medical cosmetology centre opened one after another, it is popular and undoubtedly an effective way of business transformation for the medical institutes with difficult running under poor National Health Insurance policy.
Confronting the fierce competition in this hot market of medical cosmetic industry, how the institute to seek successful business and maintain standing out among others and to further exercise its advantages creating featured medical cosmetic services, also to pursue and duplicate the successful mode of managing as well, and to sustain successful operating strategy, that's an issue worthy of discussion.
This study aimed to Taiwan medical cosmetic industry, used historical-comparison method and multiple cases study interviews to carry on the analysis. There are five cases accepted the interview. The service of innovation pattern used the theory of Pim den Hertog & Rob the Bilderbeek as the base; it segregates into four parts, which are: service concept, client interface, service delivery and system organization. It develops four topics to formulate questions providing for future researchers direction. In the last made conclusion, summarized the strategies and specific recommendations adapted to service innovation for medical cosmetic industry.
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