Effects of Promotion Type and Involvement Consumers’ Brand Evaluation and Purchase Intention － An Empirical Study of Wealth Management
碩士 === 東吳大學 === 企業管理學系 === 100 === Promotion is one of important factors when consumers decide to buy something. All the firms believe that if they can provide more types of promotion, they can attract more buyers. But in fact, it may also impact on consumers’ image on the “Brand”. Although such as...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08927539309461191524 |