The Research on Event marketing – Chunghwa Telecom HiNet Cyber Game As A Case

碩士 === 東吳大學 === 企業管理學系 === 100 === Event marketing is one of the famous tools of integrated marketing, and also a best reference resources for enterprises and marketing sales. The definition of Evening marketing is “Enterprises invest money in order to increase Brand awareness, Enterprises image, Se...

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Bibliographic Details
Main Authors: Wei-wei Tseng, 曾瑋瑋
Other Authors: Yang-Chu Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/5q86as