Passengers’ Perceived Meanings And Values Of Cruise Vacation: A Means-End Chain Approach

碩士 === 靜宜大學 === 觀光事業學系 === 100 === Cruise industry cannot be ignored in the global economy. In recent years, Cruise vacation field becomes popular gradually from western countries to Asia-pacific areas, In other words, Cruise vacation has potential to increase obvious profits around the world. That...

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Bibliographic Details
Main Authors: Yang, Yipin, 楊怡品
Other Authors: Chou, Shuhui
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/38933204569274669473