The Effect Of E-Market Orientation And E-Service Quality On Performance –Dynamic Capabilities As A Mediator

• Main Authors: Wang, Tingyou, 王婷幼
• Other Authors: Tu, Hungjen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/29858449897277678051

碩士 === 靜宜大學 === 國際企業學系 === 100 === Based on technology advance quickly and market environment have uncertainty, companies have to create new strategies, products and features continuously. If companies carry out the strategy of market orientation efficiently by taking advantage of competitiveness of the innovation, companies may maintain or create competitive advantages. In addition, companies can enhance its service quality through the development of the Internet. The provision of services by Internet to meet customer needs to improve customer satisfaction, thereby bringing about performance improvement. So companies can maintain its competitive advantage by enhancing the E-service quality, add E-market orientation as its dominant strategy, and use dynamic abilities to cope with the complex and dynamic market. In the past, many researches were about the relationship of market orientation and dynamic capabilities of the effect to the subjective performance. In this research, we explored the related of E-market orientation, E-service quality and dynamic capabilities, and view the relationship between this three variables and performance. But the view of performance will be "subjective side" and "objective side". The final study results show that the E-market orientation through dynamic capabilities is highly significant effect on subjective performance and objective performance; E-service quality through dynamic capabilities is a non-significant effect on subjective performance, but is a significant effect on objective performance.