How Cultural Difference Affects International Tourism Promotion Videos：A Comparative Analysis Using Hofstede’s Cultural Dimensions
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 100 === Audio-visual materials play a crucial role in tourism marketing. Tourism authorities around the world have been endeavoring to produce tourism promotion videos, aiming at building decent destination images in the eyes of customers. In fact, the idea that ‘cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71617529857120360020 |