| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系 === 100 === Globalization bring great opportunities for development, but also bears the risks and challenges. Effective management of the multinational global logistics activities will certainly become one of the key to the success factors of corporate global operations. Increase in the range of products and services, product life cycles are getting shorter, a significant increase in growth of the global market and global supply and marketing channels have led to a global logistics activities will be more complex, requiring coordination and control the global supply chain logistics activities . Theoretical framework of social exchange to the questionnaire survey party, at the same time using the suppliers and customers of bilateral survey data, verify the degree of between supply chain performance, supplier and customer "relationship management" impact of this supply chain system, the relationship between the retention or continued whether there a positive impact.
|
|---|
