A Research for Trust vs.Technology Development Between Manufacturer and Supplier in Industrial Market ─ Relationship Commitment as the Mediator

• Main Authors: Chin – Wen Chen, 陳烱文
• Other Authors: Tai – Ning Yang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/25361354263278835200

碩士 === 中國文化大學 === 國際企業管理學系 === 100 === The main purpose of this research was aimed at the exchange relationships of manufacturers in industrial markets with relational exchange tenets to explore the influence of the trust between manufacturers and buyers upon technology development, and to further explore the relational commitment was provided with intermediary effect or not. The question investigation was focused on Optical industry in its own suppliers and buyers, and analyzed with dyadic data from customers and manufacturers in Taiwan and China Mainland; the total valid samples are 166. Contrary to the good will trust and affective commitment in this research results show that the capability trust have significant influence on technology development, and it indicates that investment in ten billion projects must have constant consideration for company to make strategic decision to gain extremely profit in Optical industry. Cooperation between suppliers and buyers must have solid commitment and it is not swayed by someone's emotions. This research discusses the implications for the theory and practice, and to raise suggestions for future research.