A Study Of Relationships Between Brand Extension And Consumer's Perceived Quality - Product Involvement As Moderator Variable
碩士 === 中國文化大學 === 企業實務管理數位學習碩士在職專班 === 100 === This study is to explore when the corporation implements brand extension strategy, there will be possibly a policy failure. In particularly with functional products to consumers, not only to considerate the original brand awareness and its main product’...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38439443795422068723 |