The Effect Of Celebrity Endorsers’ Physical Attractiveness And Expertise On The Consumers’ Purchase Intention In International Tourist Hotels-Consumers’ Vanity As The Moderator
碩士 === 中國文化大學 === 觀光事業學系 === 100 === A successful celebrity endorser can reinforce advertising effectiveness and purchase intention. Nevertheless, there is no thorough study of considering celebrity endorsers as well as celebrity advertising effect of purchase intention in international tourist...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85147438829244112088 |
