Placement Marketing of Real Estate Coverage - Comparison between Economics Newspapers and Comprehensive Newspapers
碩士 === 中國文化大學 === 新聞學系 === 100 === "Product Placement" (Placement marketing) is rather popular in recent years, electronic media, print media all require the business to maintain the placement has been for years the trend of the world, is booming in the country. This study aimed to exp...
Main Authors: | Chia-Yi Tung, 董家懿 |
---|---|
Other Authors: | Huai-En Peng |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22336281841657986434 |
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