The Research Of Aesthetic Experience And Fashion Consciousness On Purchase Intention
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === With the rise of national Gross Domestic Product, the mass start to focus on the in-tangible value of product rather than the substantial function that the price and practica-bility are not important, so they are sensitive to product design and fashion. Firm...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51621316676282582546 |
| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系 === 100 === With the rise of national Gross Domestic Product, the mass start to focus on the in-tangible value of product rather than the substantial function that the price and practica-bility are not important, so they are sensitive to product design and fashion. Firms need to consider the design of product to attract the consumers in order to create sales.
The purpose of this study is to find the relations among aesthetic experience, fashion consciousness, and purchase intention. This study collected the data via questionnaire method. The valid sample is 397. The results shows that the aesthetic experience has an significant and positive influence on purchase intention. Fashion consciousness causes a moderating effect on aesthetic experience and purchase intention.
|
|---|