The Study of Relationship among Electronic Word-of-Mouth,Brand Image, Brand Loyalty and Consumer Purchase Intention
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === With the development of science and technology, consumers want to buy products through friends and family to share news from the past. Using of the Internet platform to know the relevant information of the product, which there are many factors will af-fect this...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79912016315973308314 |