| Summary: | 碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 100 === Self-disclosure in cyberspace has been studied in a number of prior studies. New technology might change the demands upon people to disclose personal information, as well as the possible implications of such disclosure. For example, the majority of users in Facebook, one of the most popular social network sites, adds and deletes friends largely based on real-life relationships. This study therefore aimed to understand users’ levels of self-disclosure in a real-name policy and to investigate the antecedent factors of self-disclosure attitude with Facebook. A theoretical model was derived based upon the experiential value and the post-Acceptance model of IS Continuance. This model was examined through an empirical study involving 366 respondents using the partial least squares approach. The empirical results indicated that all of the experiential value, emotion expression, relationship development and social support have positive influences on self-disclosure attitude, and experiential value has a positive impact on users’ satisfaction. Besides, the results demonstrated that user satisfaction has a more significant effect on users’ continuance intention than self-disclosure attitude. The findings are consistent with the observations of previous research.
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