| Summary: | 碩士 === 國立虎尾科技大學 === 工業工程與管理研究所在職專班 === 100 === The idea of service quality has received everyone‘s attention for numerous years. Not only the service industries but also government agencies spend aggressive effort in its promotion. Recently, the democracy has been improved remarkably in Taiwan. The rising awareness of the public also makes the service quality of elected councilors highly demanded and emphasized more and more. For the elected councilors, due to their pressure of continuous tenures, they must improve their own service quality and the satisfaction of the public. As such, this research especially focuses on the locally elected councilors in agricultural townships to explore the service quality of elected councilors and the satisfaction of the public.
This research is themed with two topics. One is taking the Siluo Township in the Yunlin County for example. The research is conducted by using the 5 dimensions of SERVQUAL Service Quality Scale, namely tangibility, reliability, responsiveness, guarantees and care to evaluate the service quality of elected councilors and the satisfaction of the public. The other one is purposed to explore whether there is any significant difference existing in the service quality and satisfaction revealed by different respondents. Hopefully, this research can allow upcoming research effort with the direction to promote the service quality and satisfaction among elected councilors.
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