An Exploratory of Location-based Services and Service Satisfaction: Perceived Risk and Information Richness as Moderators
碩士 === 國立聯合大學 === 資訊與社會研究所 === 101 === Mobile service has been popular for years. Among all the mobile services, location-based service is a powerful service in m-commerce. This study employs LBS service adopters to explore the impact factors of LBS service satisfaction. Correlation Analysis and Mul...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55252545850816785872 |
| Summary: | 碩士 === 國立聯合大學 === 資訊與社會研究所 === 101 === Mobile service has been popular for years. Among all the mobile services, location-based service is a powerful service in m-commerce. This study employs LBS service adopters to explore the impact factors of LBS service satisfaction. Correlation Analysis and Multiple Regression Analysis are used to analyze the collected data, and the results revealed that "LBS service quality" significantly affected "service satisfaction". Meanwhile, both "LBS service quality" and "service satisfaction" were affected by "perceived risk". "Information richness" significantly affected "LBS service quality" and "service satisfaction" as well. The current paper describes the relationship between LBS service quality and service satisfaction. Finally, this study delineates some suggestions and managerial implications for business communities.
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