The effects of marketing elements, brand equity dimensions, and country of origin on X brand in CHINA
碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 100 === Demand of luxury goods in China market is aroused more swiftly nowadays while western countries under economic recovery. During 2005 to 2010, plenty studies from representative research institutes such as Goldman Sachs and Boston Consulting Group reve...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54394313315056412618 |