The Effects of Facebook "Like" Mechanism on Advertising Effectiveness: A Communication and Persuasion Model Perspective
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 100 === The purpose of this study is to investigate the effect of "like" on advertising effectiveness in the context of advertising sharing on Facebook graffiti wall. First, 15 undergraduate and graduate students were asked to report why they click “like” an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/25279102024117913623 |