A Study on the Campus Media Publicists’ Role Recognition and Relationship Establishment / Maintenance among the College Faculty, Students and the Journalists in the Kaohsiung Area
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 100 === Through literature review this study constructed six dimensions concerning college media publicists: role cognition, relationship establishment and maintenance, news-agenda setting and manipulation, crisis communication, reliability and trust, and paying for...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84439313647217713226 |