What drives Consumers to Physical or Online Channel - Between the 3C product and Apparel
碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === Birgelen et al. (2006) mentioned that retailers can use themulti-channel (physical and network) strategy to service customer, if we find out both path ways to bring the value of consumer that can establish its advantages. Therefore, understanding the consumers...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88206428478473454251 |