Analysis of American Restaurant Chains Failure in Argentina: A case study of Wendy's and Pizza Hut
碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === This thesis aimed to analyze the cases of Wendy’s International and Pizza Hut’s expanding operations in the Argentine market toward the goal of having a deeper understanding of why most American restaurant chains and fast-food restaurants failed in the past on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33179394750149998300 |