| Summary: | 碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === In 2007 Vietnam became the 150th member of WTO. This is both a chance as well as challenges for businesses in Vietnam, the broader market, but competition is also parallel to it. With a coastal country having potential advantage of seafood, so long seafood plays an important role in exports of Vietnam, realize this Vietnam had to adjust and appropriate investment to promote the development of the industry. However, the situation in the export of seafood products last years showed that this sector has still faced many difficulties and challenges like the world financial crisis in 2008 has caused great impact on market Vietnam's export markets such as USA, Japan, EU,… To be able to make good use of opportunities and reduce risks in international trade requires business leaders to explore potential market to reduce its dependence on the primary market and when problems occur, there are still orders from other market to run business. To obtain a stable export market, limiting the risks due to fluctuations of the market requires companies to get the direction, the appropriate strategy for them. This is crucial to the survival of the business. This paper tries to examine motives, business strategies, performances and outcomes of Phu Cuong Seafood Export Company who has success on international market by using appropriate international strategies as a case study.
|
|---|
