A case study of the project management for new product development：ODM of TFT-LCD

• Main Authors: TZU-CHIANG CHU, 朱自強
• Other Authors: Day-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/26461802834622791319

碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === The technical industry in Taiwan has been emerging since 1970s. As the foreign international enterprises continuously growing up, the economic in Taiwan is driven to take off and the OEM (Original Equipment Manufacturer) industry is booming as well. By the industrial division becoming detailed and detailed, all the manufacturers have developed its individual professional skill and capacity. Therefore, a new industry ODM (Original Design Manufacturer), which can design the product in place of their customer, is rising. In the competitive global industrial environment, to satisfy the customers ’need is the most important task and the most valuable activity to an international firm. Due to the ODM industry, how to design the new product quickly, to keep the quality over the customer’s expectation and to control the budget shows its value. So, the ODM company uses the project management on the new product development process and brings up a well-trained project management team to ensure the new product development success and to keep the growth of the organization continuously. This study will determine the importance of the project management to a TFT-LCD ODM. By the research of the practice about the project management, we can understand the project management’s key success factors in the TFT-LCD ODM industry.