Using Associative Classification and Union Sequential Pattern to Improve the Direct Marketing Outcome
博士 === 國立臺灣科技大學 === 資訊管理系 === 100 === In many data mining applications, the objective is to select data cases of a target class. For example, in direct marketing, marketers may want to focus on likely buyers of a particular product for promotion. In the past, we would use algorithms of decision tree...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dzdt27 |