A Case Study of Brand Extension Strategy
碩士 === 國立臺灣科技大學 === 財務金融研究所 === 100 === A successful brand has its unique core value, if this core value and the basic recognition can contain extend the product, may carry on the brand to extend. The brand extended for the enterprise provides the new way which a brand rose in value, the enterprise...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85514658843219353808 |