A Study of Development Path of Word of Mouth: Main Path Analysis of Academic Articles
碩士 === 國立臺灣科技大學 === 科技管理所 === 100 === Due to the spreading researches of WOM (Word of Mouth), there were an increasing number of WOM papers in the passing years. Brooks (1957) was the first researcher noticing that communication networks have vital influence on marketing field and that was the first...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uymkf9 |