Exploring the Servitization of Firm Based on the Microfoundation of Dynamic Capabilities - Lessons Learned from a Taiwanese Optical Fiber Communication Company

• Main Authors: HUAN-PIN,HSU, 許煥彬
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/7wcw8z

碩士 === 國立臺灣科技大學 === 科技管理所 === 100 === Owing to the fast changing of technological development and customer needs ,many global enterprises are facing fierce competition in the impact of globalization trend .Even large enterprises with stable growth are gradually losing their competitive advantages due to lacking of proper business strategies in response to highly competitive environment. However, because of the rapid rise of emerging countries, enterprises in developed countries have to reconsider their strategy of the future. Many managers in Taiwanese manufacturing companies deeply understand that they have to transform corporate value by innovation and creativity. This study aims to explore a variety of manufacturing servitization taken by enterprises in highly competitive environment. Dynamic capability can lead to business transformation. The purpose of this study is to find out inherent dynamic capabilities within enterprises through multiple perspective of the framework of dynamic capabilities. Furthermore, it would like to explore some of the issues about transformation of sevitization and ways of organizational innovation by analyzing the nature and microfoundamental of dynamic capabilities framework. In prior literatures, the dynamic capabilities were seen as the current position of the firm in industrial structure, determined by its process inside the firm and its path developed by its history. Recently, it was developed as a more concrete structure for presenting comprehensive nature and microfundamental capabilities within the firm. This case study presents how manufacturing enterprises enhance their competitive advantages by the transformation of manufacturing sevitization. Moreover, guided by dynamic capability framework, the study explores various creative ways of reconfiguration in the process of manufacturing sevitization. This research may offer insights for enterprises to develop future strategies in business transformation.