Tacit Knowledge and New Product Innovativeness in Multinational Company:Examining the moderating effect of Social Capital Theory

• Main Authors: Chih-kai Wang, 王智楷
• Other Authors: Li-hui Sheng
• Format: Others
• Language: en_US
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/50955978173515468291

碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === The purpose of the study is to examine the moderating effect of social capital theory including affective-based trust, networking organization structure and information communication technology (ICT) competency that will mitigate the negative relationship between tacit knowledge and new product innovativeness within multinational companies (MNCs). The study is taken place in the context of the MNC in Asia, Europe and American. 200 questionnaires were distributed and gained 108 responders. The return rate is 75%. We use partial least squares (PLS) to test our hypothesis. Although, tacit knowledge has negative effect on new product innovativeness, the results show that the negative effect can be mitigated by affective-based trust, networking organization structure and ICT competency. Among those three moderators, the moderating effect of affective-based trust is the largest one, networking organization structure is the medium one, ICT competency is the smallest one.