Effects of Date Markings on Freshness Evaluation for Perishable Products

碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === This study aimed to explore different combinations of date labeling that how to influence consumers those freshness judgment of perishable products. We believe that when consumers judge the freshness of perishable product will be subject to manufacture date (M)...

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Bibliographic Details
Main Authors: Yi-ru Chen, 陳怡如
Other Authors: Ming-yih Yeh
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/92300015930750622185