Exploring the e-book Business Model Selection for Taiwan’s e-book Firms: The Analytic Hierarchy Process

碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === This study evaluates an appropriate business model for Taiwanese e-book firms. We apply expert questionnaires to calculate the weights, which contain five criteria, namely, business strategy, finance characteristics, market characteristics, quality measurements...

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Bibliographic Details
Main Authors: Sheng-Chia Chang, 張勝嘉
Other Authors: SHUN-CHIAO CHANG
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/43024517632063580401