| Summary: | 碩士 === 國立臺灣科技大學 === 管理研究所 === 100 === Abstract
Steve Jobs, the legend of Apple, enlightened the modern technology with the breakthrough design concepts, and impressed the world with the rocket speed in the mobile industry development. He demonstrated the world how the vicissitudes of technology industry was closely driven by how well the consumer’s human nature being taken care. ‘Technology comes from human nature’, the famous saying from Nokia, remains fresh to the public, while the used-to-be king of mobile industry may turn to be history any time soon, when they diverted too far from the human nature focused design.
In this article, we investigate the users’ perception toward the battery design in smart phone. Based on the concepts of ‘Four Senses of Happiness’ promoted by Prof. His-Peng Lu, we conduct a survey and investigate the user’s perception towards the battery designs of the world top 3 smart phone brands, Samsung, Apple and HTC.
This research demonstrates the successful application of ‘Four Senses of Happiness’ into the smart phone battery design; the linkage between the happiness and the design factors is revealed. We discovered the happiness technology design concept could shift the users’ loyalty dramatically; in addition, the battery replaceable/embedded options, as well as the mobile phone types, also illustrated the different levels of impacts on the customer happiness and loyalty levels.
In the application, with the view into the end users’ happiness experience, this research suggests that the human-battery based operation system design and backup batteries development should make up the gaps between the smart phone power consumptions demand and the available battery capacity. We hope the batteries could be utilized to the maximum in their limited life span, hence the Four Senses of Happiness of the end users could be secured and boosted, followed by their loyalty.
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