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• Main Authors: Ching-jui Cheng, 鄭景瑞
• Other Authors: Chiung-ju Liang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/64932523444894753243

碩士 === 國立臺灣科技大學 === 管理研究所 === 100 === In recent decades, with the change of people’s eating and living habits, the incidence and mortality rate of female breast cancer have been rising. But due to the development of medical technology, the cure rate of breast cancer is quite high if early detection and treatment. So the Government also raised “The Trilogy of Breast Health” to declare the importance of breast screening guide. With the rising of technology and humanities, 3D diagnostic imaging equipment has become a new trend. Besides, every medical equipment manufacturer also has begun to return to the "patient-based” instrument design and personnel care. Women's health care and comfortable clinic environment have also become the development trend of the medical devices industry. In this study, we use Computed Tomography Laser Mammography (CTLM) which is the agent of the case company as the object to study its production innovation and customer’s value innovation and the impact on overall health care environment. And analyze the challenge that the product in Taiwan will face and then combine years of the case company’s experiences and numbers of theories to provide the business strategy in promoting in Taiwan. The findings of this study are by the value innovation of new breast cancer screening instruments, and integrating the professional medical quality and the quality of medical services, to provide people better medical environments so that women can no longer be afraid of breast screening. To achieve early diagnosis and early treatment, reduce breast cancer mortality rate, and then create a win-win situation for patients and industry.