The implementation and analysis of Taiwanese Brand Equity modeling－A case of Taiwanese convenience store industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 100 === This study consults from the models of Interbrand, BBDO, HIROSE and take the two most big convenience store 7-ELEVEn and FamilyMart for example, calculating the value of brand equity. Besides, through analysis and applyment, to revise the appropriate models of T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98090266513956361575 |