A case study on the internationalization strategy of Small-Medium Enterprise

• Main Authors: Chao-hsiung Wang, 王兆雄
• Other Authors: Day-yang Liu
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/64433144509339104465

碩士 === 國立臺灣科技大學 === 管理研究所 === 100 === The twenty-first century, today is a corporate pursuit of international years, since the 1970s, internationalization has been an important issue, it is not only scholars have invested in the areas of research, many enterprises are facing a major issue. Taiwan is an island country, congenital conditions, some of the national domestic market is small and limited resources, in response to the rapidly changing global economic environment, internationalization is an inevitable process. Taiwan enterprise environment, the majority of small and medium-sized enterprises; early domestic small and medium enterprises by virtue of low wages and abundant labor, engaged in labor-intensive processing and export business, an economic miracle for Taiwan. However, with changing times, SMEs can no longer cling to the old exports, the pace of its international first step toward more complex foreign investment; gradually in-depth process of internationalization, SMEs play a vanguard role of international . Internationalization of SMEs, is certainly not a growth opportunity; However, under international strategies, are facing competition from a more diverse and complicated, so regardless of their size is bound to be involved in the wave of internationalization. Past academic study of internationalization and international marketing strategy a lot, but most of the Department of large or enterprise group with a particular industry. Through the case study how the domestic SME development problems facing the internationalization of its course of development and the strategies adopted by international development and in response to the road, the manufacturer of the graphics card industry; the one hand, analysis shows that the card industry, on the other hand for the success of the case company in the past international strategy development experience to discuss, the results can provide the information industry as a reference for future international distribution. In this study, the international strategy theory through literature, from the inductive method and conclusions, combined with the depth of the case company's development strategy of international research will include: (A) analysis of the graphics card industry market overview and five forces of competition, product applications and future development. (B) of the case company SWOT analysis model to understand the industrial environment of the display card with the advantages and disadvantages, and as the basis for planning and strategy. (C) international strategy (Internationalization group Strategy) framework for action with reference to the graphics card at home and abroad in recent years industry experience, to explore the development of the company's strategy and execution effectiveness, and provide appropriate recommendations for reference.